With 2016 already upon us, both Jenda and I have some big news to share with each of you! As of today, eWatts will be transitioning into a new name more befitting the future we envision as a photography team: Light & Co.
With our path toward becoming a top national photography presence, we also envision training and educating new photographers in our method and culture, allowing us to expand our ability to create unforgettable experiences for you, and allowing these artists to cultivate their passion in wedding photography without being limited by the need to become a business and marketing expert. Pretty exciting, right?! Let's layout our vision in a little more detail:
First off, the name. Anyone who has run their own business knows how crucial it is to find a name that both represents you and your brand. It took us almost a year to think of one, and for the last 5 months we have been sitting on the name 'Light & Company', and feel that it best represents what we stand for. Light is the most important aspect to each shoot that we encounter. It is what brings life, emotion, and movement to a photo. Light directs the eye of the viewer to see something more than just an image and experience an emotional response. Whether it is in a studio or out in the mountains, light is by far our closest ally to setting up a shot. And the 'Company' is more than just our team, it's you and your loved ones. WE see it as the core of our role to bring out not only the beauty of the light in your unforgettable moments, but to capture and represent the light within you and your loved ones. To be the truest documenters of what is unique and beautiful about you and your story.
As eWatts Photography, we wanted to create a name that embodied both who we were and what we represent. After receiving our 2nd Couples Choice Award from Wedding Wire, we have learned that it is how we do photography that sets us apart. There is a perfect photographer for every wedding and our goal is to find you the perfect fit with one of our photographers. We believe your wedding day is about you and your story. Our goal as photographers is to do all that we can to execute this and make sure your day is enhanced because we were there, not just captured.
For our future photographers your journey begins as an intern. Interns learn how Light & Co does Wedding Photography. Your experience will be hands on, learning our editing methods of organization and technique as well as assisting on shoots, learning the various forms of lighting techniques (both studio and natural lighting) and clientele relations regarding posing, comfortability, and overall direction of a shoot. After a few months of working side by side in the field, these avid artists will graduate to second shooters. While being compensated, photographers will get a hands on experience over and over again of what it is like to photograph a wedding from start to finish while shooting in manual mode. After 'graduation' from the program the photographer will then become one of our 'associate' photographers, shooting and directing weddings from start to finish, when we feel confident that they will fully represent the values of Light & Co and fully honor the importance of our clients treasured moments
We are even more excited to announce the first addition to our Light & Co Family. Adriane is a bubbly, passionate, and a natural with the camera. After being blessed by being born into a family of professional photographers, Adri is pursing her passion of photography through the Utah Valley University Photography Program and has been recognized for her standout achievements in Photography. Adri will spend the next little while adding to her knowledge of photography and learning the Light & Co style of business as well as customer satisfaction. We are so excited for the expertise and passion Adri brings to our team and we are so excited to WELCOME her into the Light & Co Family.
We will continue to make changes as we grow our Family and would love for all of our friends join us in our Journey. Make sure to find the new Light & Co on Facebook, Instagram and Pinterest. We could not be more thankful for all of your love and support.